Following California’s establishment of Kimchi Day as the first state to do so, other regions, including Virginia, New York, Washington D.C., and São Paulo in Brazil, have passed resolutions in their legislative bodies to officially recognize Kimchi Day.
In addition to these U.S. states, various other legislative bodies, including those in Argentina, Canada, and the United Kingdom, are working toward setting November 22 as Kimchi Day, inspired by Korea’s initiative.
In Korea, Kimchi Day was designated on November 22, 2020, to highlight the value and excellence of kimchi. The date symbolizes the idea that the 11 ingredients of kimchi come together to represent 22 health benefits.
In response to this global movement, VANK (Voluntary Agency Network of Korea) and the Korea Agro-Fisheries & Food Trade Corporation (aT) are launching a global campaign to promote the significance and achievements of Kimchi Day, initially established in the U.S., with the goal of having Kimchi Day recognized worldwide.
VANK has created digital posters in both Korean and English to encourage the 7.5 million overseas Koreans to participate in the establishment of Kimchi Day in their respective countries and regions. These posters will be widely distributed through social media, reaching VANK’s members globally.
The first poster carries the message: “Help us establish Kimchi Day! Let’s spread Korea’s taste to the world! Kimchi Day is a great opportunity to introduce Korean cuisine. Please help raise awareness so that friends around the globe can enjoy Kimchi Day!” The message envisions a world where kimchi is enjoyed everywhere.
The second poster highlights the resolutions passed by foreign governments to establish Kimchi Day, aiming to inspire the global Korean community to collaborate and bring this vision to life.
Additionally, VANK has posted an English-language petition on a global petition platform, explaining why Kimchi Day should be recognized worldwide. The petition is being shared with 170 million Hallyu fans to further spread the message.
Global Petition: Let’s Celebrate Kimchi Day Together Around the World!
https://www.bridgeasia.net/bridging-issues/view.jsp?sno=398
Through the support of 170 million Hallyu fans, VANK expects that global recognition of Kimchi Day will enhance Korea’s national brand. VANK has recently signed a Memorandum of Understanding (MOU) with the Korea Agro-Fisheries & Food Trade Corporation (aT) to promote the excellence of Korean cuisine, including kimchi, and to collaborate on raising global awareness of Kimchi Day.
Looking ahead, VANK, in partnership with aT, will continue to work toward establishing Kimchi Day around the world by building a global English-language website and launching a comprehensive global campaign to gather international support.