VANK (Voluntary Agency Network of Korea) has launched a global campaign to promote Hanbok Day on October 21, 2024, establishing a website to raise awareness about “World Hanbok Day.” The website, [https://hanbokday.prkorea.com], shares information about Hanbok Day, celebrated annually in various cities worldwide. The campaign aims to help the 7 million overseas Koreans introduce and celebrate Hanbok Day in their respective countries, promoting the beauty of Korea’s traditional attire globally.
Hanbok, known for its unique design and vibrant colors, is a significant symbol of Korean tradition and culture. Originally established in 1996 as “Hanbok Wearing Day,” it has evolved into “Hanbok Culture Week,” with celebrations across Korea. Now, Hanbok Day is spreading internationally, with cities like Tenafly, New Jersey, Aurora, Colorado, and São Paulo, Brazil, officially recognizing the day.
Despite its growing popularity, historical distortions around Hanbok persist, with attempts to misrepresent its origins. In response, VANK’s website aims to provide accurate information about Hanbok and support efforts to officially establish Hanbok Day worldwide. The site offers resources, examples, and communication platforms for those interested in celebrating Hanbok, while fostering appreciation for its cultural significance.
VANK will continue to work on projects that unite 7 million overseas Koreans, enhancing the global influence of Korean culture.