VANK announced on Nov. 12, 2026, the launch of “Seoul Scenes” (koreamountain.one/scenes), a multilingual tourism platform designed to help international visitors explore real-life locations featured in Korean dramas, movies and K-pop music videos.
The platform features 95 travel itineraries covering 100 major locations across Seoul, allowing visitors to experience in person the places they have encountered through Korean content. The itineraries are divided into 45 drama routes, 28 movie routes and 22 K-pop routes.
In the drama category, visitors can explore filming locations and settings from globally popular series such as “Squid Game,” “Reply 1988,” “Moving,” “Start-Up” and “XO, Kitty.” The movie routes include the Jahamun Tunnel and Pig Rice Supermarket, both featured in “Parasite”; the Han River bridge piers from “The Host”; and Jamsu Bridge from “Gil Bok-soon.”
The K-pop itineraries feature locations associated with BTS, including Gyeongbokgung Palace, The House of Korea and the National Museum of Korea, where the group performed wearing hanbok. They also include places connected to TWICE and PSY, as well as COEX and Naksan Park, which appeared in the animated film “K-Pop Demon Hunters.”
The platform displays points of interest on Google Maps and OpenStreetMap, using red pins for drama-related locations, orange for movies and green for K-pop. Selecting a location provides descriptions and photos, along with information on nearby subway station exits, walking routes and estimated travel times.
To help visitors plan their trips, “Seoul Scenes” also offers an AI travel guide that recommends destinations and itineraries based on users’ interests and available time. Its GPS-based walking assistant provides real-time guidance using users’ current locations and walking speeds.
In addition, the platform distinguishes among actual filming locations, places associated with artists and settings featured in Korean content to ensure that visitors receive accurate information. A section titled “Why Seoul Scenes: 30 Charms” introduces the appeal of the city, while practical guidance encourages visitors to respect local residents and their neighborhoods when visiting filming locations.
The service is available in five languages: Korean, English, Chinese, Japanese and Indonesian.
Through the platform, VANK aims to turn the global popularity of Korean content into interest in visiting Korea in person. The organization hopes to connect approximately 250 million Hallyu fans worldwide with the country’s tourism sector and encourage more of the 20 million foreign visitors to Korea to discover Seoul beyond its familiar images on screen.
“We designed the experience so that tourists can walk through the alleys featured in dramas, movies and music videos that have captivated audiences around the world and become the protagonists of those works themselves,” said Park Gi-tae, director of VANK. “We hope Seoul Scenes will serve as a digital bridge connecting global Hallyu fans with Korea and help them discover the country’s true appeal, inspiring them to visit again.”
The launch builds on VANK’s earlier tourism initiative, “Seoul Peaks” (koreamountain.one), which introduces 63 routes across Seoul’s mountains, hiking trails and waterways. By linking the two platforms, VANK plans to offer international visitors a broader range of ways to experience the city, combining its natural landscapes with the locations and cultural appeal of K-content.