Cyber Diplomacy Organization VANK, together with Korea Culture Foundation (KCF), has built a Hallyu (Korean Wave) community website that can help 200 million Hallyu fans around the world – who like Korean drama series, movies and music – become Global Korea Ambassadors that promote Korea to the world.
In 2024, the number of Hallyu fans around the world has surpassed 200 million. Thanks to the Hallyu fever, there has been an increase in the number of people worldwide who like Korean drama series, movies, and music.
However, this does not directly lead to their interest in Korea itself. As such, VANK has created a Hallyu community website that introduces Korea to Hallyu fans around the world through Hallyu contents.
The website was designed to expand global interest in Hallyu to Korean history and culture, as well as to help people around the world know about Korea easily by coming across Korean cultural contents. The website is introducing Korean history and culture by showing parts of Korean drama series, movies and music in which the elements of Korean history and culture have appeared.
The website consists of the following four sections: K-DRAMA, K-POP, K-MOVIE, K-COMMUNITY.
It is about time the strategy for promoting the country is newly designed, so that Hallyu fans become ambassadors of Korea, surpassing the fact that the number of Hallyu fans worldwide has exceeded 200 million.
Thanks to the Hallyu fever, foreigners’ interest in Korea is on the rise, but in textbooks, encyclopedias, tourism publications and history books, information about Korean history and culture are distorted, not introduced properly, or outdated. It is necessary to use Hallyu so that correct information about Korea – which is not covered adequately in foreign publications – can be delivered to foreigners.
We hope that, by continuing to develop this website, 200 million Hallyu fans can know correctly about Korea.